myCare Health Plan Branding

Traditional insurance confused clients and drained budgets. Southern Horizon Healthcare needed a clear, affordable option that stood out.

Objective

  • Clarify the value of myCare Health Plan.

  • Build trust with individuals, families, and small businesses.

  • Drive sign-ups without adding cost pressure.

What We Delivered

Brand Identity

  • Designed a clean, calm logo system.

  • Selected a color palette that signals care and transparency.

  • Crafted typography guides for consistent use across channels.

Messaging Framework

  • “No deductibles. No surprise bills. 24/7 access.”

  • Short, repeatable benefit statements for quick recall.

  • Tone set to friendly, direct, and jargon-free.

Digital Experience

  • Landing page with a single conversion goal: “Join myCare.”

  • Scroll-triggered icons that highlight key features.

  • Mobile load time under two seconds for on-the-go users.

Print and Out-of-Home

  • One-sheet handouts for clinics and local events.

  • Banner stands with QR codes linking to the signup page.

  • Billboard concept placed on commuter routes.

Social Launch Kit

  • Six graphic templates sized for major platforms.

  • Copy banks for posts, stories, and paid ads.

  • Step-by-step guide so the client team could self-publish.

Results

  • 1,150 new plan enrollments.

  • Cost per lead 42 % lower than previous campaigns.

  • Landing-page bounce rate cut from 58 % to 29 %.

  • Average session time up by 1 minute 12 seconds.

  • Social posts reached 78,000 local users with a 7.4 % click-through rate.

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