myCare Health Plan Branding
Traditional insurance confused clients and drained budgets. Southern Horizon Healthcare needed a clear, affordable option that stood out.
Objective
Clarify the value of myCare Health Plan.
Build trust with individuals, families, and small businesses.
Drive sign-ups without adding cost pressure.
What We Delivered
Brand Identity
Designed a clean, calm logo system.
Selected a color palette that signals care and transparency.
Crafted typography guides for consistent use across channels.
Messaging Framework
“No deductibles. No surprise bills. 24/7 access.”
Short, repeatable benefit statements for quick recall.
Tone set to friendly, direct, and jargon-free.
Digital Experience
Landing page with a single conversion goal: “Join myCare.”
Scroll-triggered icons that highlight key features.
Mobile load time under two seconds for on-the-go users.
Print and Out-of-Home
One-sheet handouts for clinics and local events.
Banner stands with QR codes linking to the signup page.
Billboard concept placed on commuter routes.
Social Launch Kit
Six graphic templates sized for major platforms.
Copy banks for posts, stories, and paid ads.
Step-by-step guide so the client team could self-publish.
Results
1,150 new plan enrollments.
Cost per lead 42 % lower than previous campaigns.
Landing-page bounce rate cut from 58 % to 29 %.
Average session time up by 1 minute 12 seconds.
Social posts reached 78,000 local users with a 7.4 % click-through rate.