Kiddie Academy Educational Childcare
While acting as Creative Director at the Kiddie Academy, Brent launched the “Amazing Starts Here™” campaign to inspire children by introducing them to historical role models renowned for their extraordinary qualities. Figures such as Louis Armstrong, Thomas Edison, and Amelia Earhart were chosen to symbolize the values of creativity, perseverance, and courage. This initiative was designed to celebrate children’s potential and encourage them to dream big.
From Local Roots to Big Dreams: How Kiddie Academy Inspires Communities to Invest in the Future
In an increasingly competitive market, Kiddie Academy needed to stand out by offering more than traditional child care. The challenge was to highlight the Academy’s unique focus on character development and life skills, alongside academic and social growth, through a campaign that resonated with both parents and children.
Heroes of Yesterday, Inspiration for Tomorrow.
Launched as part of Kiddie Academy’s Life Essentials® curriculum, the “Amazing Starts Here™” campaign combined inspirational messaging with diverse, hyper-local marketing tactics to reach parents and communities effectively.
Key Figures and Themes:
Abraham Lincoln (“Honest Abe”): Representing integrity and leadership.
Louis Armstrong: Showcasing creativity and self-expression through the arts.
Thomas Edison: Inspiring innovation and the power of perseverance.
Sally Ride & Amelia Earhart: Celebrating courage and a pioneering spirit.
These figures were highlighted through multimedia content, storytelling, and hands-on activities to foster engagement among children and their families.
Bringing Timeless Values to Life for Today’s Young Learners
Execution and Marketing Tactics:
Brent implemented a comprehensive marketing strategy using multiple channels to ensure the campaign reached both local and broader audiences: This underscores the importance of leveraging both traditional and digital marketing tactics to create a cohesive campaign that resonates with local and national audiences alike, driving awareness, engagement, and growth.
1. Hyper-Local Focus:
Engaged local communities by hosting open house events themed around historical role models.
2. Direct Mail:
Sent personalized postcards to families within a 10-mile radius of Kiddie Academy locations, featuring campaign imagery and calls to action like “Schedule a Tour Today.”
Included incentives such as free trial days or discounts for new enrollments.
3. Digital Advertising:
targeted ads on Facebook and Instagram showcasing children emulating role models like Louis Armstrong with a trumpet or Amelia Earhart in an aviator outfit.
Utilized Google Ads and display advertising to promote the campaign across parenting blogs and educational websites.
Created landing pages on the Kiddie Academy website highlighting campaign activities and enrollment opportunities.
4. Billboards:
Designed striking visuals featuring campaign themes, like a young girl dressed as Amelia Earhart with the tagline: “Aim High. Amazing Starts Here.”
5. Radio and TV:
Produced a 30-second radio spot featuring uplifting messaging about children’s potential, aired on iHeart Radio
Developed TV spot showcasing children role-playing as famous figures, emphasizing Kiddie Academy’s role in fostering imagination and independence
6. In-House Advertising:
Transformed Kiddie Academy centers into immersive campaign spaces with themed decorations, posters, and activity stations.
Provided parents with branded brochures and handouts during drop-offs and pickups to communicate the campaign’s values.
Multi-channel Approach
Radio
Where Amazing Begins: Nurturing the Leaders, Dreamers, and Innovators of Tomorrow
Kiddie Academy’s “Amazing Starts Here™” campaign successfully differentiated the brand in a crowded marketplace by combining inspirational themes with a hyper-localized, multi-channel marketing approach. By integrating role models like Lincoln, Armstrong, Edison, and Earhart into its messaging, Kiddie Academy positioned itself as not just a childcare provider but a partner in shaping the next generation of leaders and innovators.